Psychotherapy’s Image Problem Pushes Some Therapists to Become ‘Brands’

Illustration by Matt Dorfman. Photograph by Jens Mortensen for The New York Times.

In the summer of 2011, after I completed six years of graduate school and internship training and was about to start my psychotherapy practice, I sat down with my clinical supervisor in the Los Angeles office we’d be sharing. It had been a rigorous six years, transitioning from my role as a full-time journalist always on tight deadlines to that of a therapist whose world was broken into slow, thoughtful hours listening and trying to help people come to a deeper understanding of their lives. My supervisor went over the filing systems, billing procedures and ethical quandaries like whether to take referrals from current clients, but we never discussed how I would get these clients. I fully assumed, in what now seems like an astounding fit of naïveté, that I’d send out an e-mail announcement and network with doctors, and to paraphrase “Field of Dreams,” if I built it, they would come.

Except that they didn’t. What nobody taught me in grad school was that psychotherapy, a practice that had sustained itself for more than a century, is losing its customers. If this came as a shock to me, the American Psychological Association tried to send out warnings in a 2010 paper titled, “Where Has all the Psychotherapy Gone?” According to the author, 30 percent fewer patients received psychological interventions in 2008 than they did 11 years earlier; since the 1990s, managed care has increasingly limited visits and reimbursements for talk therapy but not for drug treatment; and in 2005 alone, pharmaceutical companies spent $4.2 billion on direct-to-consumer advertising and $7.2 billion on promotion to physicians, nearly twice what they spent on research and development.

According to the A.P.A., therapists had to start paying attention to what the marketplace demanded or we risked our livelihoods. It wasn’t long before I learned that an entirely new specialized industry had cropped up: branding consultants for therapists.

I couldn’t imagine hiring a branding consultant to lure people to the couch. Psychotherapy is perhaps one of the few commercial businesses that doesn’t see itself as one, that views financial gain as unseemly when connected to the delicate work of emotional insight. Moreover, the field is predicated on strict concepts of authenticity, privacy and therapist-patient boundaries. Branding was the antithesis of what we did.

But a couple of months after setting up my office and waiting for people to call, I found myself wondering — first idly, then deliberately, and always guiltily — about those branding consultants and how exactly they helped therapists like me. Sitting at my desk one morning when my appointment book looked particularly dismal, a combination of curiosity and desperation got the best of me. On Google, I came across a branding consultant named Casey Truffo. Her Web site’s home page spoke directly to my situation: “You are called to be a therapist. Are you also called to poverty?” I immediately dialed her number.

The first thing Truffo told me when I reached her in her Orange County office was that I shouldn’t feel bad about my empty hours; nowadays, she said, even established veterans were struggling. Yes, the economy was bad, but the real issue was that psychotherapy had an image problem.

She told me about a therapist named Sandra Bryson. In 2009, Bryson called for help after her successful Oakland-based practice of 25 years lost patients when she stopped taking insurance. According to Truffo, Bryson shared a problem common to therapists: “a blah-sounding message and no angle.” Bryson had always done well as a generalist — treating anything from depression to grief to marital issues — but Truffo urged her to find a specialty, one that “captured the zeitgeist but didn’t feel played out.” Bryson mentioned that she liked helping parents and had an affinity for technology, and voilà — suddenly she had a brand. Not as a clinician addressing typical parenting issues like boundary-setting, which Truffo called “generic and old-school,” but as an expert who helps modern families navigate digital media. She also became a sought-after speaker on so-called hot issues like screen time, cyberbullying and sexting, and Bryson told me her practice, which is based on “mostly deep work,” had become “more advice-driven.” Now her schedule is full, and her income has increased about 15 percent a year.

“Nobody wants to buy therapy anymore,” Truffo told me. “They want to buy a solution to a problem.” This is something Truffo discovered in her own former private practice of 18 years, during which she saw a shift from people who were unhappy and wanted to understand themselves better to people who would come in “because they wanted someone else or something else to change,” she said. “I’d see fewer and fewer people coming in and saying, ‘I want to change.’ ”

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Rosenthal: Big Ten getting too big for its own good?

There's a lesson the empire builders at Big Ten Conference headquarters in Park Ridge would do well to heed if they can be convinced to stop peering out to the distant horizon:

Growth through acquisition is fraught with peril.

"In the business world you acquire new companies and you have to deal with different corporate cultures, different priorities and so forth," Robert Arnott, chairman of Research Affiliates LLC, an investment firm, said in an interview. "Merging them is often very messy and often fails. Here you're merging two teams into an existing conference and it creates risks. … Even college football teams have different cultures, different ways of thinking about how to win and different standards."

There undoubtedly was a logic behind each acquisition as the old Sears sought to expand and diversify its corporate profile. By the time the Chicago-area company's portfolio grew to include Allstate insurance, Coldwell Banker real estate and Dean Witter Reynolds stock brokerage, it was clear the increase in size was in no way matched by an increase in strength.

Rather than an all-powerful Colossus astride many sectors at once, it was reduced to an unfocused blob, bereft of identity, covering plenty of ground but hardly standing tall. Years after shedding its far-flung holdings, Sears has yet to regain its muscle, mojo or market share.

"It's hard to find a better example of a company that lost its mission and focus in the quest for growth," Arnott said.

"(Growth) may be partly a defensive move. It may be ego driven. In the corporate arena, you certainly see that in spades," he said. "When growth is through acquisition, you have to figure out what the real motivation is. Is it synergy, the most overused word in the finance community, or is it ego?"

Adding the University of Maryland and New Jersey's Rutgers University in 2014 will push the Big Ten to 14 schools and far beyond the Midwestern territory for which it's known. But doing so may not achieve what its backers envision.

Rather than spread the conference's brand, it may merely dilute it. The fit may be corrosive, not cohesive.

There is a school of thought that this is but the latest evidence that the Big Ten is not about athletics, academics or even the Midwest. Instead, it is just a television network, the schools content providers and student-athletes talent.

As it is, the overall TV payout is said to give each of the 12 current Big Ten schools about $21 million per year. They point to the Big Ten's lucrative deals with ESPN and its own eponymous cable network, a partnership with News Corp. They note that public schools Rutgers and Maryland are near enough to New York, Baltimore and Washington, D.C., to drive a better bargain with cable carriers.

To Big Ten Commissioner Jim Delany, a New Jersey native, the addition is more the result of a paradigm shift that has redrawn the college sports map over the past decade. Some conferences splinter. Others seize new turf. The result: Idaho's Boise State football team is poised to join the Big East Conference next year.

"Institutions that get together for academics or athletics have got to be cognizant that they are competing for students, they are competing for student athletes, they are competing for research dollars," Delany told reporters.

"When you see a Southern conference in the Midwest or you see a Southern conference in the Plains states or whether you see other conferences in the Midwest or Northeast, it impacts your recruitment. ... It impacts everything you do," he said. "At a certain point you get to a tipping point. The paradigm has shifted, and you decide on a strategy to basically position yourself for the next decade or half-century."

Big has always meant more than 10 in the Big Ten, an intercollegiate entity formed by seven Midwestern universities that now boasts 12 with the bookends of Penn State and Nebraska added in 1990 and last year, respectively. Last week's announcement of adding schools 13 and 14 was just a reminder that the conference has only had 10 member schools for 70 of its 116 years and won't again for the foreseeable future.

Rutgers President Robert Barchi said his school looked "forward as much to the collaboration and interaction we're going to have as institutions as we do to what I know will be really outstanding competition on our field of play."

But make no mistake, the Big Ten was born out of sports, specifically football. A seven-school 1896 meeting at Chicago's Palmer House had Northwestern among those still stinging from a scathing Harper's Weekly critique of college sports abuses, the Tribune reported at the time.

A prohibition on allowing scholarship and fellowship students to compete was shot down. But "a move towards the coordination of Faculty committees" in terms of standards and enforcement passed and the precursor to the Big Ten was born.

Along the way, the conference has added member schools and come to recognize that the Big Ten's image has much to say about how those institutions are perceived. Scandals already are no stranger to the Big Ten. But whether you play in a stadium or on Wall Street, the bigger one gets, the bigger target one becomes.

"Whoever's biggest draws scrutiny," said Arnott, co-author of a research paper, "The Winners Curse: Too Big to Succeed." "That means politicians, regulators, the general public generally don't root for the biggest. They look to take them down a notch, so it's harder to succeed as the largest. It's also harder to move the dial and move from success to success as you get really big."

Everyone talks about becoming too big to fail, but there's also too big to scale, companies that are unable to capitalize on the efficiencies of their increased size ostensibly because they are so big that they cannot be managed adequately.

"People talk about economies of scale. There are also vast diseconomies of scale, mostly in bureaucracies," Arnott said. "The more people you have involved, the more people you have who feel they have to have their views reflected in whatever's done. So you wind up with innovation by committee."

That's deadly. That's why companies break up, citing the need to get smaller so they can grow.

"If you break up companies into operating entities that are more nimble," Arnott said, "the opportunities to grow are no longer hamstrung by centralized bureaucracies that have to pursue synergies that don't exist."

Size matters in all fields of play. Sometimes smaller is better.

philrosenthal@tribune.com

Twitter @phil_rosenthal

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Gas explosion in Massachusetts injures eight

(Reuters) - An explosion triggered by a gas leak destroyed a strip club in downtown Springfield, Massachusetts, on Friday, injuring 18 people, although none seriously, authorities said.

Springfield Mayor Domenic Sarno said the building, a Scores Gentlemen's Club, exploded at about 5:25 p.m. as gas company workers, police officers and firefighters were responding to a leak in the area.

The 18 injured people included nine firefighters, four Columbia Gas of Massachusetts employees and two police officers, Sarno said.

"Through God's mercy, we are not aware of any fatalities," Sarno told reporters, adding none of the victims suffered life-threatening injuries.

The club had been evacuated before the explosion due to the gas leak, which may have saved the lives of patrons and employees who had been inside, said Thomas Walsh, a spokesman for the city.

Images on a local CBS affiliate showed buildings with shattered windows, debris scattered in the street, and emergency services entering the area.

Witnesses described to local media a massive explosion that shook the ground and produced a huge cloud of smoke. The explosion was powerful enough to be felt in neighboring towns, Sarno told reporters.

At least 15 to 20 buildings in Springfield's downtown section sustained extensive damage in the blast, including a six-story residential building where a number of units have been condemned due to damage from the explosion, Walsh said.

The city established an emergency shelter to accommodate residents displaced by the blast, Sarno said.

Officials said state and local investigators were trying to determine the cause of the gas leak and subsequent explosion.

Last year, Springfield was hit with a tornado that cut a path several blocks wide, ripping apart trees and damaging buildings. Springfield has a population of about 150,000 people.

(Reporting By Tim Gaynor, Alex Dobuzinskis and Nick Carey; Editing by Peter Cooney)

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Justin Bieber will not face charges from paparazzo run-in

LOS ANGELES (Reuters) – Teenage pop star Justin Bieber will not face charges for an alleged altercation with a man who was taking photos of him at a suburban shopping center in May, Los Angeles prosecutors said on Wednesday.

Deputy District Attorney Mara McIlvain said in a report there was “insufficient evidence for proof beyond a reasonable doubt” that the Canadian singer scuffled with paparazzo Jose Hernandez-Duran before leaving the shopping center with his girlfriend, actress Selena Gomez.

The photographer accused Bieber, 18, of leaving a van to kick him in the abdomen and punch him in the face. Officials called to the scene in Calabasas, 30 miles west of Los Angeles, found no apparent injury or trauma to the photographer.

A later doctor’s evaluation indicated “minor swelling” to the photographer’s right cheek and “redness” on his lower abdomen but labeled the injuries “superficial.”

McIlvain’s report indicated that Bieber became frustrated when photographers obstructed his vehicle as he attempted to leave the shopping center. He then left the vehicle, charged at Hernandez-Duran and fell after taking a swing at his camera.

Witnesses told investigators they could not determine if Bieber had struck Hernandez-Duran, who kept on taking photos of the singer after the incident. They said the photographer was approached by a lawyer soon after the run-in.

McIlvain said there were no photos of a scuffle between Bieber and Hernandez-Duran, even though many photographers were present.

Bieber’s publicist could not immediately be reached for comment.

The pop star swept the American Music Awards on Sunday, winning three, including the top prize of the night, and performed live during the show.

(Reporting By Eric Kelsey, editing by Piya Sinha-Roy and David Brunnstrom)

Music News Headlines – Yahoo! News

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Inquiry Sought in Death in Ireland After Abortion Was Denied

DUBLIN — India’s ambassador here has agreed to ask Prime Minister Enda Kenny of Ireland for an independent inquiry into the death of an Indian-born woman last month after doctors refused to perform an abortion when she was having a miscarriage, the lawyer representing the woman’s husband said Thursday.

The lawyer, Gerard O’Donnell, also said crucial information was missing from the files he had received from the Irish Health Service Executive about the death of the woman, Savita Halappanavar, including any mention of her requests for an abortion after she learned that the fetus would not survive.

The death of Dr. Halappanavar, 31, a dentist who lived near Galway, has focused global attention on the Irish ban on abortion.

Her husband, Praveen Halappanavar, has refused to cooperate with an investigation being conducted by the Irish health agency. “I have seen the way my wife was treated in the hospital, so I have no confidence that the H.S.E. will do justice,” he said in an interview on Wednesday night on RTE, the state television broadcaster. “Basically, I don’t have any confidence in the H.S.E.”

In a tense debate in the Irish Parliament on Wednesday evening, Robert Dowds of the Labour Party said Dr. Halappanavar’s death had forced politicians “to confront an issue we have dodged for much too long,” partly because so many Irish women travel to Britain for abortions.

“The reality is that if Britain wasn’t on our doorstep, we would have had to introduce abortion legislation years ago to avoid women dying in back-street abortions,” he said.

After the debate, the Parliament voted 88 to 53 against a motion introduced by the opposition Sinn Fein party calling on the government to allow abortions when women’s lives are in danger and to protect doctors who perform such procedures.

The Irish president, Michael D. Higgins — who is restricted by the Constitution from getting involved in political matters — also made a rare foray into a political debate on Wednesday, saying any inquiry must meet the needs of the Halappanavar family as well as the government.

In 1992, the Irish Supreme Court interpreted the current law to mean that abortion should be allowed in circumstances where there was “a real and substantial risk to the life of the mother,” including the threat of suicide. But that ruling has never been codified into law.

“The current situation is like a sword of Damocles hanging over us,” Dr. Peter Boylan, of the Irish Institute of Obstetricians and Gynecologists, told RTE last week. “If we do something with a good intention, but it turns out to be illegal, the consequences are extremely serious for medical practitioners.”

Dr. Ruth Cullen, who has campaigned against abortion, said that any legislation to codify the Supreme Court ruling would be tantamount to allowing abortion on demand and that Dr. Halappanavar’s death should not be used to make that change.

Dr. Halappanavar contracted a bacterial blood infection, septicemia, and died Oct. 28, a week after she was admitted to Galway University Hospital with severe back pains. She was 17 weeks pregnant but having a miscarriage and was told that the fetus — a girl — would not survive. Her husband said she asked several times for an abortion but was informed that under Irish law it would be illegal while there was a fetal heartbeat, because “this is a Catholic country.”

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Chicago shopping frenzy gets early start

An hour after Emilia Dlugolecka opened her consignment boutique at the north end of Andersonville, she made her first Black Friday sale, a total of about $30.

Still small business owners in this North Side neighborhood said that year-over-year sales show  an improving economy.

Dlugolecka said sales are about 40 percent up from a difficult 2011, when she just sold enough clothes and accessories to pay the bills.

On Friday, she greeted familiar faces with offers of 30 percent off of outerwear, such as gloves and scarves, 15 percent off accessories and 25 percent off anything else.

She had a few people walk in before she made a sale but she was confident that she would sell more as people ventured outside.

Denise Riesen, a manager at Andersonville Galleria, near Foster Avenue, also said sales were slow, but foot traffic started increasing by about 1 p.m.

The Galleria houses more than 90 small designers, artists and entrepreneurs.

On the second floor, between Performado Photography and Figano Parisian Interiors, Sheila Hansen, owner of If a Goddess Wore Makeup, finished a basket with $10 lotions and fragrances, regularly priced at $16 to $20.

Hansen said her chemical-free products priced between $12 and $42 have developed a steady following since she opened her business 3 1/2 years ago. This season, her customers are buying bold lipsticks, especially red colors.

After lunch at nearby Mediterranean restaurant, Mary Wells and Bethy Sielaff perused through the Galleria.

"I don't see the economy ... improvement is very slow but I think people got the point where they want to treat themselves a bit," said Sielaff, 66. 

Sielaff, a retired teacher, said she doesn't shop much, but when she does, she prefers to support local merchants and artists. Her budget is about the same as last year, she said, but she doesn't need a lot of things. At her age, she would rather get an invitation for the movies or a play because she can take her memories with her when she dies, she said.

Massive crowds negotiated the escalators and the revolving door at Water Tower Place Friday afternoon.

Megan Rohde, 40, was there with her Bay City, Mich., family for their annual Black Friday shopping adventure.

They'd done Walmart the night before and hit Kmart and Target Friday morning.

Still, she said much of Friday was about activity as opposed to spending.

"It's more just people watching. We're doing some shopping, but we don't have a ton of stuff.

"We're two teachers and we are tight, tight, tight," she said.

Still, her family plans to spend a bit more this year.

"It's better than last year. Our insurance went up last year, and we hadn't gotten accustomed to it. This year, we're accustomed to it."

Craig Lightfoot and John Livingston III were on a bag hunt downtown.

In Chicago for a radiology conference, the Melbourne, Austrailia, duo began shopping at 9 a.m.

"We're chasing bags for the wives," Lightfoot said.

He plans to shell out more money for gifts this year.

"The kids are getting older and I'm spending more," he said.

Livingston, who'd picked up handbags for his daughter at Barney's and was scouting for more for his wife, said the family's shopping budget is out of his hands.

"My wife sets the budget from the other side of the world," Livingston said.  "At this point, it's infinite."

The Henri Bendel handbag and accessory store offered doorbusters this year to drive traffic.

"We wanted to see if we could get a lift in our business," store manager Kristen Koch said. "We found it drove a lot of self purchases.

"It seem like everyone is looking for the best deal," Koch said. "They might be spending the same amount as last year, but they're getting more."

Mary Jane and Steve Day, both 62 and from Peoria, strategized for their Black Friday excursion to Woodfield Mall after spending Thanksgiving with family in Rolling Meadows.

"She woke me up 6:52 (a.m.), " he said.

Looking for luggage, the Days started by shopping online, then called stores to buy over the phone. The first physical stop for the retirees wasn't until 9 a.m. at the Macy's store.

"This isn't bad," said Steve Day. "There's not that many people in the streets."

And though the Macy's store had been opened since 12 a.m., Mary Jane Day said: "We're too old to get up that early."

Salsa, Cumbia and Corridos filled the otherwise empty 26th Street in Little Village and its many businesses.

At a discount mall near South Kedzie Avenue, Enrique "Kimo" Ambriz said sales have been slow all week, mainly because people have been saving their money to shop at the big stores downtown on Black Friday.

Ambriz said that when he first started working as a salesman here 21 years ago, shop owners used to make $1,500 a day in sales. Yesterday, the average was about $400. On the weeks leading to Christmas, shops would sell $5,000 to $6,000 worth or merchandise, he said. Last year, the average was $1,200.

He had customers from across the region that would seek his help to find the best deal among the many business owners inside the mall, he said. But many have lost their job or have stopped coming to see him because of high gasoline prices.

"Two years ago, they had good jobs, but they've lost everything and are now working for minimum wage," Ambriz said of his customers.

Case in point is Jose Luis Perez, who was people watching with his wife as family friends shopped. The couple worked at a laundromat until it closed in July. As a result, there isn't a budget for presents this year, Perez said.

For Shelly Wright's first Black Friday experience, she and friend Megan Valentine got to the mall at 6:30 a.m. The Chicago women dropped a load of bags at the car three hours later, and said they would probably shop until lunch time.

Wright, 32, moved to the country three years ago from her native Canterbury, England. She said with a laugh: "This is kind of a grand, cultural experience."

Valentine, 28, said she's been Black Friday shopping for years. She said sales were better last year than this, though the crowds were more manageable.

"I expected it to be a lot worse but we weren't the first drove of people," Valentine said. "A lot of stores staggered their open times."

The frenzy is not created equal for all retailers.

Even if they don't have specials or promotions, small and independent businesses can be subject to a shopping center's early opening hours.

At Woodfield, Candy World owner Parul Patel manned her shop alone starting at midnight Friday without any specials.

The store's customer base is made up of children and teenagers, and the merchandise is at a low price point. This means business was normal, if not slow during some parts of the night, Patel said.

To fill some of the time, she read a newspaper, topped off candy containers and people-watched. The mall was busier than usual, but Patel said: "Nobody is here, you can see."

This year was the first mandatory 12 a.m. opening for the metro area's largest shopping center. Of Woodfield Mall's nearly 300 businesses across 2.2 million square feet, only about 20 stores didn't open at that time, according to the  mall's general manager, Marc Strich.

Retailers and customers had asked for the early hours, Strich said. Last year, the mall held a "volunteer" midnight opening, and about 20 stores participated.

As is typical, stores other than big-box retailer are required to be open when the mall is, Strich said, though he declined to talk about whether there were any fined or punishments for those that aren't.

Sears opened Thursday at 8 p.m., while Nordstrom's didn't open until 9 a.m. Friday, Strich said.

Amanda Lewkowicz, the store manager at PJ's Avon Beauty Center, said it didn't initially want to open at midnight after disappointing sales last year.

"We didn't want to be open at midnight because it didn't pick up until 5 a.m. last year," Lewkowicz said. "We felt it didn't benefit us."

The store is a rare brick-and-mortar outlet for Avon beauty products, which is typically sold through catalogs and sales representatives. That "destination" business model for PJ's Avon means customers typically seek them out, Lewkowicz said.

Being independently owned also requires its own promotional efforts, which included emailing its customer list and cold-calling others.

"(Other stores) do commercial advertising. We can only do so much," Lewkowicz said.

Jessica Foch had only sold one pack of cigarettes by noon at the smoke shop on Division Street in Wicker Park, in spite of her boss's insistence that a Black Friday special on hookahs would bring in throngs of shoppers.

The 24-year-old store manabger admitted that 25 percent off a $300 hookah is a pretty big discount but said she didn't expect to see them fly off the shelf.

"People don't go to little shops like this on Black Friday. They go to Target and Kmart," she said.

With pink hair, sparkly black nail polish and fingerless gloves, Foch said she once worked for Wal-Mart and hates the way people treat each other on Black Friday

She plans to spend at least $100 on her boyfriend and give generously to friends. But she won't be shopping today.

"I know somebody who got punched in the face for a toaster," she said, "a toaster."

The line may seem impressive outside St. Alfred's -- a streetwear clothier in Wicker Park -- but that's because the tiny shop is only letting in one person at a time, apparently to avoid a run on the Michael Jordan sneakers out Friday.

"But we don't even want them," said Armin Hajdarovic, 17, bundled up outside the store with a half a dozen friends as it began to snow.

The crew of Northsiders was waiting to get inside to buy shirts at 20 percent off.

Asked who they were shopping for, the group said: themselves, of course.

By 9:30 a.m. on Black Friday, still a half hour before Yorktown Shopping Center in Lombard would open on any other weekday, Santa was in his green armchair and lines had queued at Caribou Coffee for those refueling, some after an entire night of shopping.

At the food court, three sisters sipped from cartons of orange juice, their daughters having awakened them hours before dawn for a 4 a.m. excursion. One, Patricia Baker, 54, of Maywood, had made an 8 p.m. jaunt to Target Thursday and a midnight run to Anna's Linens.

Now, she and her sisters, Donna Holliday, 48, of Bellwood, and Carolyn Baker, 56, of Lombard, and their daughters had spread their J.C. Penney, Forever 21, Victoria's Secret and Bath and  Body Works bags across several tables, taking a break before heading to Chicago Premium Outlets in Aurora.

The sisters hadn't been able to get together for Thanksgiving dinner on Thursday, so shopping signified bonding time.

"I'm just hanging with my sisters and nieces," said Holliday. "Just hangin'."

Baker added that she lets her daughter, Jahanna Baker, 19, and nieces, Azia and Amber Welch, both 17, do most of the shopping while she and her sisters chat at the follow. 

"My income has become more secure," said Carolyn, a nurse. "The fear has died down. My work hours are more steady." She plans to spend a couple thousand dollars more this year, including a new stove she bought for herself.

Holliday, too, says she has been working more hours this year and plans to spend a couple  hundred dollars more .

"I buy what I like," she said, "as long as I'm not broke."

At the courtyard in front of Von Maur at Yorktown, three generations of shoppers sat on a bench with bags from the Gap, Justice, Claire's and Aeropostale around their feet.

Kathy Zuehlke, 69, had driven in from Rantoul, in central Illinois, to go shopping with her daughter, Lisa Salgado, 43, and granddaughter Alicia Salgado, 14, both of Rockford.

It was the first time Alicia had joined the decade-long tradition, which Kathy views as "a chance to get together because we're all spread out across Illinois."

They followed a system, scouring the circulars from three newspapers before plotting a course that took them to Target on Thanksgiving evening, back at a relative's house to nap for a few hours and on to Kohl's, Best Buy, Toys "R" Us and Yorktown.

They had budgeted about as much for gifts this year as the last, about $300 to $500 for Lisa and $800 to $900 for Kathy, who says she has several grandchildren to spoil.

They pay in cash, however, so as not to overspend.  The deals they snagged on Black Friday, including 60 percent off most apparel, helped them stay within budget, too.

In Chicago's rapidly gentrifying Logan square neighborhood, most shops and restaurants were closed Black Friday, but not Torres-Omar Jewelry.

The tiny shop, near the Blue Line stop, was offering double discounts on watches.

Bob Garza -- dressed as Santa Claus and handing out fliers for the jewelry store and candy canes as CTA riders exited the train station -- said he usually delivers groceries for Mariano's but the shop is closed through the weekend so he got out his Santa outfit to make a little extra cash.

Tomorrow, Santa will be handing out Chamber of Commerce fliers on Belmont.

"The economy is bad right now," he said. "There's work out there. You just have to create it."

Across the street at the jewelry store, Jose Torres, the store's owner, said they've been in the same location since 1980 and stay open Black Friday because their regular customers expect it.

"We're always open," he said. The store was quiet, but Torres said traffic to the store looked better than last year.

Just before 7 a.m. the door busters and the crowds had dwindled at the Target in Schaumburg. Store leader Aaron Stephenson said that while the store was still busy, the crowd had died down a bit. "This is what I consider normal busy for a weekend," said Stephenson.

This is the Minneapolis-based Target's first year offering staggered door busters, the first at 9 p.m. on Thanksgiving, when the store opened and the second, at 4 a.m. Friday. Beyond consumer electronics, housewares had been popular according to Stephenson and by early morning some had also disappeared, including a Dyson Vacuum, a Farberware 18-piece cook set and a Pyrex 20-piece set.

The stack of PlayStation 3 and XBox 360's also were gone and toys, including Legos, he said, flew off the shelves. There are plenty of still good deals, Stephenson added. "We still have quite a few big TVs," he said.

In a form of subtle protest, several people who roamed Yorktown Shopping Center in Lombard as early as 4 a.m. started buying when they usually did -- on Friday morning -- and refused to give into retailers that opened their doors on Thursday evening.

"I boycotted anything midnight or earlier," said Chrissy Wojdyla, 29, of Downers Grove. "I will not shop there. I think it's ruining Thanksgiving tradition and infringing on my family." Moving Black Friday hours up to Thanksgiving, she added, "takes people away from their families." 

Instead, Wojdyla, her sister, Mary Steele, 26, and their mother, Patti Wojdyla, 54, dedicated their Thanksgiving Day to family and food, withholding themselves from any kind of shopping until they met at Yorktown at 4 a.m. Friday.

"Four a.m. is early enough!," said Patti, of Glen Ellyn. "Why would anyone want to do it on Thanksgiving evening? You're full. You're tired."

Steele, also of Glen Ellyn, said that caring for her young kids all day had made Thanksgiving too tiring to shop. 

Plus, she said, "when you start on Thanksgiving Day, it's not even Black Friday. We enjoy our 4 a.m. Friday tradition."

So they all got sleep on Thursday, ranging from 1 to 6 hours , and woke up to glam themselves out with glitter, tiaras and garland necklaces for their early morning of shopping. Steele wore a paper crown that read "Happy Holidays." |

For their efforts to keep with Yorktown's "bling" theme, Lynette Steinhauser, the assistant marketing director at the mall, rewarded them with $10 gift cards to Von Maur, which prompted a profusion of delighted thank-yous. 

Outside of J.C. Penney, Ramiro Carrizales, 44, waited with his wife, Lorena Carrizales, 40, in a seven-people-deep crowd for the store to open at 6 a.m.

They were looking for good clothing deals for their kids, specifically Mickey Mouse-themed items, but the couple, who lives in Forest Park, adamantly stuck to early Friday morning shopping hours instead of venturing out on Thursday evening. 

On Thanksgiving, said Ramiro, "I wanted to spend time with family. I didn't want to go out."

Post-Thanksgiving shopping also is a ritual for Elk Grove's Krys Slattery, Chris Duncker and Gina Wirth -- a decade-long tradition among friends.

Each year, they finish Thanksgiving dinner with their families and embark upon a 12-hour pilgrimage to knock-out the bulk of the Christmas shopping by visiting several stores in and around Woodfield Mall in Schaumburg. They power-up with coffee and breakfast at Panera and then wind-down the spree at Olive Garden for lunch. 

"We're constantly laughing," said Duncker.  "It's not just about the deals for us really, It's all about the experience, we love it," added Wirth. 

On Thanksgiving night they were in the Target on Higgins Road in Schaumburg.  Each with carts, a list and Target's "door buster" circular holding folded in their hands. All three giggled and called out to each other, squealing with delight when they spied a good deal.

After picking-up some blue sequined slippers for her teenage daughter, Slattery held them up for Wirth and Duncker to inspect.  "Do you think she'll like these?" she said.

This year Slattery was lucky. Target was opening earlier than ever -- at 9 p.m. so her mother cooked Thanksgiving dinner.

The trio weren't alone, the Target on Higgins Road in Schaumburg was swarmed, many pushing carts piled high with merchandise, from 50-inch televisions, to game consoles, tablet computers, MP3 players, apparel and cameras, which manager Brett Thiele said sold out in an hour.

The scene was similar at Yorktown Shopping Center in Lombard. 

Laura Maxey and six of her closest friends shrieked when they saw the black bags. They had carved out a spot in front of the information booth at Yorktown, standing for 5 1/2 hours at the head of a 250-person line, until the mall officially opened at 5 a.m. Friday and the staff began handing out goodie bags filled with multicolored totes and $10 gift cards to stores throughout the mall.

"We pretty much just slept over at the mall," said Laura, 14, of Lombard. "We wanted to be first."

Their parents had dropped the friends, plus two older brothers, off at the mall shortly before midnight, and they rushed to the booth to claim their spots -- only the first 200 people in line would receive gift bags, with another 50 turned away -- before taking turns to embark on a shopping rotation that included Victoria's Secret, American Eagle and PacSun. At Charlotte Russe, they picked up $15 jeans.

The friends said they were at the mall for the joy, the deals and the once-a-year feel of Black Friday, and they were hardly the only ones caught up in the retail frenzy.

"I got a suitcase thrown at my head!" said Melanie Malczewski, 14, of Lombard, recalling her experience at Victoria's Secret, though she was smiling broadly at the memory later that morning.

Lynette Steinhauser, assistant marketing director at Yorktown, said that this, her 14th Black Friday at the mall, "is the busiest it's ever been." About half of the stores had been open since midnight, she said, with nearly all the rest the turning on their lights when the mall officially opened at 5 a.m. Steinhauser compared the foot traffic at 5: 30 a.m. on Black Friday to what it feels like on a Saturday afternoon.

"Everyone is in a really happy mood," she said. "And festive!"

Black Friday, which for years kicked-off the holiday shopping season for retailers and consumers, has bled into Thanksgiving, with retailers including Target, Sears and Toys R US opening on Thursday night aiming to boost their bottom lines by enticing consumers to shop early and often.  

Holiday shopping is crucial for retailers -- it accounts for up to 40 percent of their yearly sales. That's why it's called "Black Friday" as for years they've used the day to go from red to black -- or turn a profit.  

This year, retail watchers are expecting holiday shoppers to oblige.  Consumers are expected to spend, on average, $586.1 billion this year on gifts for friends and family, just over a 4 percent increase from last year. Experts are saying this pick-up in spending is conservative, but a glimpse at popular hotspots for early Black Friday shopping, it wasn't apparent.  

This year a handful opened earlier than ever, Walmart set an 8 p.m. opening and Sears followed suit.  Target opted for an opening scheduled an hour later at 9 pm.

Despite some criticism around the increasingly early open times, shoppers in Schaumburg were out in full-force last night.  A Deloitte survey found that 60 percent of consumers plan to shop over Thanksgiving weekend, aiming to take part in sales that offer merchandise at prices the dip below 50 percent off. 

Experts said that this year, as in most years, low-priced flat screen televisions would move fast.  So would deeply discounted Android-powered tablet computers. 

The line to get into the Sears at Woodfield Mall stretched along the building by 7 p.m., an hour before opening time.  

Manager April Buehler said the line outside the store looked larger than last year, and about a mile away at Target, Thiele said this year the store was filled with more families, instead of the hardcore, deal-hunter that typically shows up when the store opens early on Friday morning.  "It's a lot more casual shopper, which I'm excited about," said Thiele. "It's not necessarily people that had to get up super early and be dedicated, just people going out with families. Grandparents and grandkids," he said. 

Carol and Russel Freitas fall into the deal-hunter category.  It's date night for the Palatine couple of 26 years when they head out to shop each year after dinner, leaving their two teenaged sons behind to tackle the stores.  They said they love it.

They waited patiently in line for more than an hour, hoping to snag one of Sears' hot door busters, a 32-inch flat screen for less than $100. 

As it turns out, they waited in vain.  By the time the store opened, they were in the first third of the line, but the Sears employee had run out of TV vouchers when she got to the Freitas' in line.  "It's okay," said Carol Freitas, "There's other stuff on our list, we're going to head to the boys' department to get shirts for my son."

Shortly before Sears opened, about 12 feet away from the Freitas, there was a small, but growing crowd of suspected "line jumpers,"  who stood about 12 feet away staring at the line.

At close to 9:30 at Target, some shoppers could be seen pushing carts stockpiled with 32 inch flat screen for $147.  Alex Gackle  from Fargo, N.D., left his grandmother's dinner with his dad and brother-in-law to buy  another of the Minneapolis-based retailer's most sought-after deals: They bought  four televisions. One for himself, another for his grandmother, one for her caretaker and the fourth for his father.  They waited in line for more than an hour and things were calm, said Gackle.  That changed when Target's doors opened, said Gackle. "That's when people started getting crazy and rushing toward things."

By 10:30 a long line of shoppers were still waiting to get inside the Toys R Us in Schaumburg.  Customers said they were told that shoppers would be allowed in the store every 10 minutes in increments of 50.

After 10 p.m. the temperature had dropped and Laura Saul stood in a sweater with her two daughters and their cousin to get into Toys R Us.  The item of the evening -- "Monster High" dolls for her 10-year-old daughter, Emily.  She pointed to Emily and said, giggling, "She conned us to do this."  Saul's old daughter, Lauren, who stood nearby, was not in such good spirits, "I could be sleeping," she said.

The trio from Elk Grove shopping at Target said over the years they've seen it all -- fights and shoving matches.  As the 10 p.m. hour approached at Target, they thought things were pretty calm.  At Target People get angry, but this is fun for us," said Wirth.  "Even if we don't get what we want, we don't care."

Sally Ho, Julie Wernau and Erin Chan Ding contributed to this story.

crshropshire@tribune.com | Twitter: @corilyns

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Friends remember man police say was killed by girlfriend's ex

On a day when many gather to give thanks for what they have, members of the Chicago area's Azerbaijani community packed into a small restaurant on the city's North Side to remember the friend they lost.

Dressed in black with a single red carnation pinned to their chests, the small group of people, most of whom were from the central Asian nation of Azerbaijan, prayed, ate and paid tribute to their fellow countryman Teymur Huseynli, 31, who authorities said was attacked and killed in Darien last week by his girlfriend's ex-boyfriend.

"It was easy to become friends with him," said Emin Safarov, 38, who, along with his wife and two children, lived with Huseynli for about eight months in Safarov's Skokie home. "He stopped being our friend and became a member of our family."

Huseynli came to this country in 2010 to study English and computer science at the Computer Systems Institute in Skokie, friends said. With Huseynli's warm nature and unique sense of humor, friends said the small community of Azerbaijanis living in the Chicago area immediately embraced him.

"Anyone I introduced him to in the Azerbaijan community, the next day they would be friends," said Baghir Hamidov, who first met Huseynli at a university in their home country. "He would blend in anywhere."

Children were particularly fond of Huseynli, his friends said, and often referred to him by his nickname, "Tima."

"My girls were in love with him because he was so sweet," said Ali Gasimov, 40, of Palatine. "You know kids are the best judges of character."

Though he was well-liked in the community, friends said Huseynli was shy about his personal life. Hamidov said he knew "Tima" had been seeing a woman for maybe three months, but he knew little more.

"He never liked to show off," Hamidov said.

According to authorities, Huseynli died while walking with his girlfriend, Kristina Baltrimaviciene, 28, and two dogs she was watching about 12:30 a.m. Nov. 16 outside her apartment in Darien.

Baltrimaviciene's ex-boyfriend, Joseph Spitalli, 34, of Darien, allegedly slashed Huseynli's throat from behind, authorities said. He then forced Baltrimaviciene into his car and drove her around the southwest suburbs before arriving at his parents' home, authorities said, where he forced her to call 911 and make a false report of the attack.

Baltrimaviciene told the Tribune she requested an order of protection from Spitalli in September after he locked her in a bathroom and tried to hit her. That request was denied, she said, because of insufficient evidence.

Friends said they are not sure if an order of protection against Spitalli would have protected Huseynli.

"Nothing will bring him back to life," Safarov said. "But my hope is (Spitalli) is locked up for life."

Huseynli never spoke of any trouble involving Baltrimaviciene or Spitalli, friends said.

"Maybe if he had told us some problems, maybe we could have helped," Gasimov said. "But he wouldn't tell us if there was trouble. He wouldn't put us in danger."

They were not surprised to hear that Huseynli tried to walk away from Spitalli that night to avoid an argument or fight.

"He was very peaceful," Hamidov said. "He would never hurt a bug (or) never say a bad word. He had his opinions, but he never started arguments."

Safarov said his suspicions were raised the next day when he realized that Huseynli had not come home that night — something he said his friend always did. He said he sent Huseynli a text message that afternoon asking if he was "still alive."

A few hours later, Safarov said, Skokie police arrived at his home and told him he needed to call Darien police. Safarov immediately called Hamidov and Gasimov, and the three men left for Darien, thinking their friend, whose passive nature earned him the moniker "golden boy" by some, had been in an accident.

Later at the police station, the three learned of Huseynli's fate.

"It's so hard to believe for us," Gasimov said.

On Thursday, Safarov reflected on the Thanksgiving that could have been. "He would have been with us at (Gasimov's) house today," he said.

Representatives from Azerbaijan's embassy to the United States joined the gathering and said they helped arrange for Huseynli's body to be shipped back to his parents and older brother in Azerbaijan for burial.

Friends said they would be certain to attend every court date on behalf of Huseynli and his family.

"We'll make sure justice takes place and that the person responsible does not find a crack to slip through," Hamidov said.

jbullington@tribune.com

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Ex-’Price is Right’ model gets $8.5M in damages

LOS ANGELES (AP) — The producers of “The Price is Right” owe a former model on the show more than $ 7.7 million in punitive damages for discriminating against her after a pregnancy, a jury determined Wednesday.

The judgment came one day after the panel determined the game show’s producers discriminated against Brandi Cochran. They awarded her nearly $ 777,000 in actual damages.

Cochran, 41, said she was rejected when she tried to return to work in early 2010 after taking maternity leave. The jury agreed and determined that FremantleMedia North America and The Price is Right Productions owed her more than $ 8.5 million in all.

“I’m humbled. I’m shocked,” Cochran said after the jury announced its verdict. “I’m happy that justice was served today not only for women in the entertainment industry, but women in the workplace.”

FremantleMedia said it was standing by its previous statement, which said it expected to be “fully vindicated” after an appeal.

“We believe the verdict in this case was the result of a flawed process in which the court, among other things, refused to allow the jury to hear and consider that 40 percent of our models have been pregnant,” and further “important” evidence, FremantleMedia said.

In their defense, producers said they were satisfied with the five models working on the show at the time Cochran sought to return.

Several other former models have sued the series and its longtime host, Bob Barker, who retired in 2007.

Most of the cases involving “Barker’s Beauties” — the nickname given the gown-wearing women who presented prizes to contestants — ended with out-of-court settlements.

Comedian-actor Drew Carey followed Barker as the show’s host.

___

Anthony McCartney can be reached at http://twitter.com/mccartneyAP .

Entertainment News Headlines – Yahoo! News

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Recipes for Health: Apple Pear Strudel — Recipes for Health

Andrew Scrivani for The New York Times

This strudel is made with phyllo dough. When I tested it the first time, I found that I had enough filling for two strudels. Rather than cut the amount of filling, I increased the number of strudels to 2, as this is a dessert you can assemble and keep, unbaked, in the freezer.

Filling for 2 strudels:

1/2 pound mixed dried fruit, like raisins, currants, chopped dried figs, chopped dried apricots, dried cranberries

1 1/2 pounds apples (3 large) (I recommend Braeburns), peeled, cored and cut in 1/2-inch dice

1 tablespoon fresh lemon juice

2 tablespoons unsalted butter for cooking the apples

1/4 cup (50 grams) brown sugar

1 teaspoon vanilla

1 teaspoon cinnamon

1/2 teaspoon freshly grated nutmeg

1/4 cup (30 grams) chopped or slivered almonds

3/4 pound (1 large or 2 small) ripe but firm pears, peeled, cored and cut in 1/2-inch dice

For each strudel:

8 sheets phyllo dough

7/8 cup (100 grams) almond powder, divided

1 1/2 ounces butter, melted, for brushing the phyllo

1. Preheat the oven to 375 degrees. Line 2 sheet pans with parchment.

2. Place the dried fruit in a bowl and pour on hot or boiling water to cover. Let sit 5 minutes, and drain. Toss the apples with the lemon juice.

3. Heat a large, heavy frying pan over high heat and add 2 tablespoons butter. Wait until it becomes light brown and carefully add the apples and the sugar. Do not add the apples until the pan and the butter are hot enough, or they won’t sear properly and retain their juice. But be careful when you add them so that the hot butter doesn’t splatter. When the apples are brown on one side, add the vanilla, cinnamon, nutmeg and almonds, flip the apples and continue to sauté until golden brown, about 5 to 7 minutes. Stir in the pears and dried fruit, then scrape out onto one of the lined sheet pans and allow to cool completely. Divide into two equal portions (easiest to do this if you weigh it).

4. Place 8 sheets of phyllo dough on your work surface. Cover with a dish towel and place another, damp dish towel on top of the first towel. Place a sheet of parchment on your work surface horizontally, with the long edge close to you. Lay a sheet of phyllo dough on the parchment. Brush lightly with butter and top with the next sheet. Continue to layer all eight sheets, brushing each one with butter before topping with the next one.

5. Brush the top sheet of phyllo dough with butter. Sprinkle on half of the almond powder (50 grams). With the other half, create a line 3 inches from the base of the dough, leaving a 2 1/2-inch margin on the sides. Top this line with one portion of the fruit mixture. Fold the bottom edge of the phyllo up over the filling, then fold the ends over and roll up like a burrito. Using the parchment paper to help you, lift the strudel and place it on the other parchment-lined baking sheet. Brush with butter and make 3 or 4 slits on the diagonal along the length of the strudel. Repeat with the other sheets of phyllo to make a second strudel. If you are freezing one of them, double-wrap tightly in plastic.

6. Place the strudel in the oven and bake 20 minutes. Remove from the oven, brush again with butter, rotate the pan and return to the oven. Continue to bake for another 20 to 25 minutes, or until golden brown. Remove from the heat and allow to cool for at least 15 minutes. Serve warm or room temperature.

Yield: 2 strudels, each serving 8

Advance preparation: The fruit filling will keep for a couple of days in the refrigerator. The strudel can be baked a few hours before serving it. Recrisp in a medium oven for 10 minutes. It can also be frozen before baking, double-wrapped in plastic. Transfer directly from the freezer to the oven and add 10 minutes to the baking time.

Nutritional information per serving: 259 calories; 13 grams fat; 4 grams saturated fat; 3 grams polyunsaturated fat; 5 grams monounsaturated fat; 15 milligrams cholesterol; 34 grams carbohydrates; 4 grams dietary fiber; 91 milligrams sodium; 4 grams protein

Martha Rose Shulman is the author of “The Very Best of Recipes for Health.”

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Judge to let Hostess liquidation proceed

Hostess Brands Inc. on Wednesday won permission from a U.S. bankruptcy judge to begin shutting down, and expressed optimism it will find new homes for many of its iconic brands, which include Twinkies, Drake's cakes and Wonder Bread.

U.S. Bankruptcy Judge Robert Drain in White Plains, New York authorized management, led by restructuring specialist Gregory Rayburn, to immediately begin efforts to wind down the 82-year-old company, a process expected to take one year.

"It appears clear to me that the debtors have taken the right course in seeking to implement the wind-down plan as promptly as possible," Drain said near the end of a four-hour hearing.

The judge authorized Hostess to begin the liquidation process one day after his last-ditch mediation effort between the Irving, Texas-based company and its striking bakers' union broke down.

Roughly 15,000 workers were expected to lose their jobs immediately, and most of the remaining 3,200 would be let go within four months.

"This is a tragedy, and we're well aware of it," Heather Lennox, a lawyer for Hostess, told the judge. "We are trying to be as sensitive as we can possibly be under the circumstances to the human cost of this."

Lennox said Hostess has received a "flood of inquiries" from potential buyers for several brands that could be sold at auction, and expects initial bidders within a few weeks.

Joshua Scherer, a partner at Perella Weinberg Partners, which is advising Hostess, said the company was in "active dialogue" over its Drake's brand with one "very interested" party that had toured a New Jersey plant on Tuesday.

He said that regional bakeries, national rivals, private equity firms and others have also expressed interest in various brands and that more than 50 nondisclosure agreements have been signed.

"These are iconic brands that people love," Scherer said.

While prospective buyers were not identified at the hearing, bankers have said rivals including Flowers Foods Inc. and Mexico's Grupo Bimbo SAB de CV were likely to be interested in some of the brands.

Representatives of neither company responded on Wednesday to requests for comment.

Scherer said Hostess could be worth $2.3 billion to $2.4 billion in a normal bankruptcy, an amount equal to its annual revenue. It also has about $900 million of secured debt and faces up to about $150 million of administrative claims.

Scherer expects a discount in this case because plants have already been closed and Hostess' value could fall further if the liquidation were dragged out.

"I've had buyers tell me, 'Josh, the longer it takes, the less value I'm going to be able to pay you,' " he said.

Hostess decided to liquidate on Nov. 16, saying it was losing about $1 million per day after the Bakery, Confectionery, Tobacco and Grain Millers Union, representing close to one-third of its workers, went on strike a week earlier.

The bakers union walked out after Drain authorized Hostess to impose pay and benefit cuts, which the International Brotherhood of Teamsters, Hostess' largest union, had accepted.

Hostess has about 33 plants, plus three it decided to close after the strike began, as well as 565 distribution centers and 570 bakery outlet stores.

Many of the 3,200 workers expected to stay on will help shut these properties and prepare them for sale. Hostess expects to need only about 200 employees by late March.

Rayburn, a former chief restructuring officer for the bankrupt phone company WorldCom Inc., said that letting 15,000 workers go now helps preserve their ability to obtain unemployment benefits.

"I need to maximize the value of the estate, but I need to do the best I can for my employees," he said.

Hostess filed for Chapter 11 protection on Jan. 11, its second bankruptcy filing in less than three years.

The case is In re: Hostess Brands Inc. et al, U.S. Bankruptcy Court, Southern District of New York, No. 12-22052.

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