Chicago Booth social enterprise program gets $5M gift









Retired CDW Chairman and Chief Executive John Edwardson has donated $5 million to the social enterprise initiative at the University of Chicago's Booth School of Business.

The gift is the first directed to the social enterprise effort, which launched last March. It will pay for research and larger cash awards to the winners of the school's annual social new venture competition.






Social enterprises try to achieve philanthropic goals, such as pollution and poverty reduction, through business tactics and discipline. They are often for-profit operations that put tackling complex social problems ahead of rewarding shareholder.

"One of the things I've been concerned about, and I think that kids are different today, is that when I was at Booth, we were focused on one thing and that was getting out of Booth and making a lot of money," said Edwardson, who graduated from the school in 1972. "Over the years, one thing that has become important to me is helping students learn to share what they have when they have a little, so that when they have a lot, they would be willing to share a lot."

Social entrepreneurship programs have brought a softer edge to business schools. Examples include a company trying to develop cheap, solar-powered batteries for sub-Saharan Africa, or a home retrofitting company or a restaurant that mostly employs ex-convicts.

The school's competition for social ventures business plans is being renamed the John Edwardson Social New Venture Challenge. Last year, 19 teams of three to five students competed for $55,000 in prize money, split among the top four finishers, said Booth spokesman Allan Friedman.

In comparison, the school's more traditional startup competition had 33 teams vying for $75,000 in prize money, split among the top 10 teams, Friedman said.

"I had agreed to endow a professorship, but it just wasn't exciting me very much," Edwardson said. "And then when I went to the social new venture challenge, and it really excited me. And I thought this is where I want my gift to go, to help do more of this."

From 2001 to 2011, Edwardson was CEO and chairman of Vernon Hills-based CDW, a computer equipment reseller. He stayed on as chairman for one more year to ensure a smooth transition.

He also is the chairman of Booth's alumni advisory board, known as the Council on Chicago Booth, and will be the lead volunteer fundraiser for the school's upcoming capital campaign. Edwardson said no fundraising goal has been set.

mmharris@tribune.com | Twitter @chiconfidential



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